Pixels & Numbers

Tips for Growing Your Online Business

Digital Marketing, SEO & Ecommerce Tips
Blog articles to help you grow your business, get found online, and make smarter decisions with data.

"The Hidden Leaks in Your Ecommerce Store (And How to Fix Them Without a Big Budget)"

Running an ecommerce store is a bit like managing a boat, you’re constantly moving forward, but even the smallest leaks can slow you down. These “leaks” aren’t always dramatic.

Laptop displaying large red SEO text

How Small Businesses Can Get Clarity Without Complex Tools

You don’t need more data. You need the right data.If you’ve ever opened GA4, Shopify Analytics, or Meta Ads Manager and closed it right back down, you’re not alone.

How I Set Up Proper GA4 Tracking for My Personal Website (Without a Developer)

When I launched my website and Instagram page for my freelance brand Pixels & Numbers, I wanted to make sure I could measure where my visitors came from, without guessing.But setting up Google Analytics 4 (GA4) properly and knowing what’s real data versus my testing. I took some digging, testing, and problem-solving.

GA4 tracking setup explained with actionable steps. Icons like the phone's icon showing mobile data, the chain icon for a link, and the website icon for a GA4 tag.

Too Much Data, Too Little Clarity: 3 Analytics Mistakes Small Brands Make

“We’re tracking everything, but we’re still guessing.”I hear that often, and the truth is that most small e-commerce or service businesses aren’t short on data.
They’re short on clarity.

Visualizing 3 mistakes made in analytics for e-commerce businesses. An e-com cart at the bottom.

3 Reasons Your Website Is Costing You Sales - And How to Fix Them

If your website isn't converting visitors into leads or sales, it's not just a tech issue—it's a business issue.You might be investing in ads, content, or SEO to drive traffic…but if your website is leaking conversions, you're losing ROI every day.

A minimalist 2D sales graph on a light cream background displays a peach-colored line trending sharply downward, accompanied by four circular data points and a large arrowhead at the end, indicating declining sales.

How to Audit Your Marketing Funnel (Step-by-Step)

If your leads are slowing down and conversions aren’t going in the direction you want, chances are you have a leaky funnel.A leaking funnel simply means people are dropping off before reaching the next stage in the customer journey. But how do you find out where it’s leaking, and how do you fix it?Let’s walk through it step by step.

A minimalist illustration of a marketing funnel with clean lines and colorful, gradient layers, representing the stages of customer conversion.

Simple Website Tweaks That Add Up: 7 Tiny Fixes That Improve Conversions

Many brands focus on big redesigns and expensive tools. But often, it’s the small, overlooked fixes that quietly boost conversions — Nils Goldingers.In this post, I’ll share 7 practical, low-effort website tweaks that can make a noticeable difference, especially for e-commerce and service websites.

List of fixes on a light transparent grid background with dark black buttons from 1 to 7 explaining what website fixes improve conversions.

How 3 Simply Crafted Subject Lines Got Me More Than 70% Open Rates

In my last cold email campaign, I wasn’t getting the opens as I expected, so I tried inviting a conversation. That mindset shift, combined with three simple subject lines, helped me hit open rates over 70%, with one version peaking at 76%.Here’s exactly what I used and why it worked.